How to Lead With Purpose and Value

Do you lead with purpose? 

Are values and purpose things that you bring with you to work every day to inspire, motivate and encourage other hospital staff members?

What is all the fuss about values and purpose, anyway? And how important is it for leaders to talk about values and purpose?

Well, there’s a reason why most successful leaders leverage purpose as such a powerful force for good. Here’s why.

Why is it So Important to Lead With Purpose?

When it comes to the patient experience and patient satisfaction, value and purpose trump all.

"People don't buy what you do. They buy why you do it.”

—Simon Sinek

Actions speak louder than words, but the reasoning behind the action always resonates with people.

Remember: people don't buy action. They buy the reason behind the action. And it is the purpose behind the action that matters.

We have to remember that a hospital setting isn’t retail. It’s not manufacturing, and it’s not agriculture either.

In healthcare, we change and save people’s lives every day. We show compassion at the end of people’s lives, and we touch people’s lives. We need to remind people why this is so important. 

Kindness Care, Everywhere

Our vision at Custom Learning is: “Kindness care, everywhere.” It is a healthcare leader’s role to remind people not just of this vision but also to stress the importance of creating relationship-based cultures of healing kindness. 

“When you understand the why any how is possible.”

—Friedrich Nietzsche

When we lead with purpose and lead by example, we instill the values of giving. We give to others, and we also help others. That is our purpose as healthcare leaders and healthcare professionals.

When we give to others, we share our love, kindness, and support. We show others that through kindness, anything is possible. With these core values and concepts in mind, we can empower and support both patients and caregiver heroes every single day.

Three Key Ideas to Live By in Healthcare 

Healthcare workers should strive to live by these key ideas every day:

1. People don’t buy what you do. They buy why you do it. Make sure you make it clear. 

2. When you understand the why, any how is possible

3. “We make a living by what we get, but we make a life by what we give.” 

Download the Operation Uplift Team Organization Charter Today

To empower you in your focus to appreciate, nurture, and support your caregiver heroes, download a copy of Custom Learning’s Operation Uplift Team Organization Charter

The charter includes an assessment tool and dozens of best practices to improve morale, attitude, and self-care. It also addresses COVID fatigue and retention and includes a reference library of our Caregiver Heroes videos, TED talks, recommended reading, and more. 

Our next tutorial in this is “Lead By Wandering Around.” 

Now let’s go spread kindness care everywhere. For more information on this topic, please visit our YouTube channel at

Everyone’s a Caregiver: Providing Education for Healthcare Workers

Everyone's Caregiver provides education to healthcare workers to better improve their patient's overall experience. We understand the time constraints in today's workplace and have customized microlearning videos to help you gain the necessary skills to be a better, more positive healthcare worker. Contact us today to see how we can help, or click here to learn more.

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