Our Story

Our History

Custom Learning System was founded in 1984 by internationally acclaimed and bestselling author Brian Lee, CSP. Brian is known as “Healthcare’s Engagement Expert”. The CLS Mission is to create a world-class patient experience, staff engagement and physician satisfaction. 

It was in 1987, while collaborating with the leadership team at St. Mary’s Medical Center in Long Beach, California, that Brian had an epiphany about the power and impact of training frontline staff to train their peers. He was convinced that an innovative approach was needed to improve customer service in healthcare. Real organizational change had to be centered around engaging and transforming frontline and management staff.

Brian was a true pioneer in authoring a process designed to achieve measurable and sustainable goals and objectives for improvement.


Our Creed:

We make a difference in the lives of people who make a difference in the lives of people.
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Our Mission

Creating a 5 Star Culture of Healing Kindness

Our Vision

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Core Values

We believe in...

 Relationships First, Business Second

 Innovation – There’s always a better way

 Engagement Matters – We’re All In

 Together We’re Better

Excellence in Everything We Do

Our System

Engage, Empower, Transform


Engage patients, caregivers, and providers through a robust CareSay™ Suite platform of ten digital listening and response improvement solutions.



Empower caregivers at every level through the Everyone's a Caregiver® Micro-Webinar System, to deliver a five-star patient experience.



Transform your culture and create a DNA of healing kindness through our dynamic Service Excellence Initiative™ live training experience.