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Transforming Culture, Transforming Care:
The Camarena Health Success Story

95%+ Patient Satisfaction
11 National Awards Earned in 2025
Google Ratings Improved from 3.2 to 4.8 out of 5

Organization Overview

Founded in 1980, Camarena Health has grown into one of California’s largest Federally Qualified Health Centers, serving more than 70,000 patients annually through 25 locations and providing approximately 400,000 patient visits each year.

As the organization expanded, leadership recognized an opportunity to strengthen employee engagement, provider involvement, and patient experience while creating a culture capable of supporting long-term growth.

Paulo Soares

MHA, Chief Executive Officer

To be a provider of choice, we must first be an employer of choice because exceptional care begins with people who feel valued, supported, and inspired

Our experience with this has been great. It is a lot of work, but it pays off. It pays off for your staff, it pays off for your patients, for the community, and it’s definitely a journey worth embarking on.”
The Strategy

Like many healthcare organizations, Camarena Health experienced workforce challenges following the COVID-19 pandemic, including increased turnover, recruitment pressures, and employee burnout.

While staffing had begun to stabilize, leadership recognized that sustainable success required more than filling vacancies. Their vision was to become a best place to work, improve access to care, strengthen employee and provider engagement, and create an environment where employees, providers, and patients could all thrive.

Most importantly, leadership believed that becoming a provider of choice would first require becoming an employer of choice.

Gabriel Mejia

Chief Human Resources Officer

These innovative approaches and strategic talent acquisition methods have not only streamlined our hiring process but also significantly enhanced the quality of our hires.”

The Solution

In 2023, Camarena Health partnered with Custom Learning Systems to implement the Service Excellence Initiative™ (SEI), a comprehensive culture transformation strategy focused on employee engagement, leadership development, provider engagement, patient experience, and accountability.

Through the initiative, Camarena established:

  • A Service Excellence Council (SEC)
  • Service Excellence Advisors (SEAs)
  • Employee-led OASIS Teams
  • Recognition and communication programs
  • Leadership accountability systems

In 2024, Camarena expanded its efforts through the Accelerated Staffing Fix™ program, implementing structured onboarding, mentorship, leadership rounding, employee recognition, and retention-focused engagement strategies.

One of the most successful outcomes was the creation of the Camarena Sluggers onboarding program, designed to celebrate and support employees throughout their first 120 days.

Employee-Led Innovation

As employee engagement grew, staff began creating solutions that directly impacted patients and communities.

A health educator who noticed patients struggling to understand nutrition labels began accompanying them on grocery store visits. What started as one employee helping one patient evolved into a formal community education program that continues today.

Another employee-led initiative helped expectant mothers learn proper car seat installation. One family later returned to share that the education they received helped save their child’s life during a serious vehicle accident.

These stories became powerful reminders of the impact engaged employees can have on the communities they serve.

The Results

Within two years, Camarena Health achieved measurable improvements across employee engagement, patient experience, provider involvement, and organizational culture.

Employee Engagement:

650 employees trained,
98%  organizational participation.

Improved communication, teamwork,
morale and accountability.

SEA roles became highly sought-after
leadership opportunities.

Recruitment & Retention:

Targeted vacancies eliminated.

Formal mentorship and onboarding systems established.

Formal mentorship and onboarding systems established.

Provider Engagement:

Increased provider participation and satisfaction.

Improved provider confidence in staff capabilities.

Greater physician, dental, and behavioral health involvement throughout the organization.

Patient Experience:

Net Promoter Score increased to 78%.

Improved patient satisfaction and provider communication scores.

Google ratings improved from approximately 3.2 to 4.8 stars across organizational locations.

Looking Ahead

Today, Service Excellence is no longer viewed as a program at Camarena Health—it is part of how the organization operates.

 

Want results like these for your organization?

With Custom Learning Systems to learn how you can transform your culture.

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